Newsletter No.4 - Welcome to the Dispatch

		Welcome to the Dispatch
		This month’s issue features a Case Study on how WebGreeter.com drives Sales on Castle Hills' Website. Castle Hills, a prestigious real estate development agency, was exploring scalable, flexible, cost effective methods for driving sales on their website and raise their Internet (online) bottom line. To accomplish this, they chose WebGreeter.com.
		The Business Issue
		The change in consumer behavior over time is apparent in the upcoming trend of surfing the web for finding a location that offers suitable housing, schooling, recreation, shopping, and other facilities. Consumers are doing this with the purpose of buying real estate without spending too much time in the selection phase. Castle Hills was looking for a low cost solution to connect with their website visitors in order to improve the quality of communications and increase their sales. Additionally, Castle Hills also wanted to come up with some means to track the needs, demands, and views of website visitors, so that these could be duly evaluated and responded to.
		Our Strategy
		WebGreeter.com presented a viable solution by placing live chat operator(s) on Castle Hills' website, thereby materializing the agency’s investment in online marketing without a large capital expense. Live operators are always available to provide targeted communications during customer service and sales support to Castle Hills’ online visitors. They qualify the visitors and guide them on the website with the aim of generating leads, increasing sales, and recording all online activities of the visitors.
		Work Details
		WebGreeter.com delivered one of the market’s first live website services, which proved to be the best online experience for website visitors.
		One-to-One Human Conversation on Castle Hill's Website
		Easing into a conversation with website visitors, live operators gather their requirements and market Castle Hills from that aspect. For a visitor who seems to be fascinated, for example, by the idea of socialization, live operators emphasize communal life at Castle Hills; if golf surfaces as the concern, sports facilities assume topical significance. Visitors who are confused between a couple of locations are helped by live operators in their decision making process. In this, visitors are tempted to give Castle Hills a serious consideration, and at times, are excited to give their contact information and their real estate needs.
		Making the Visitor Feel Comfortable
		It is interesting to note that while visitors are unwilling to pay heed to, or give their contact info to marketing agents, retailers, or salesmen, they comfortably entrust live operators with it. This allows Castle Hills to hook perspective buyers in good time. Rightly enough, the WebGreeter.com business model is a friendly alternative to the conventional marketing methods.
		Contact Back by Castle Hills
		Visitors’ queries that remain unanswered on the website are forwarded by live operators to Castle Hills’ personnel. This way, the agency is positioned to contact potential customers and sort out website content issues within a short time span. Live operators can even lead visitors into calling Castle Hills directly.
		Rich Customer Data
		Live operators capture rich customer-related data on Castle Hills’ website, and supply it to the real estate agency in the form of chat transcripts. Castle Hills can gain from these a timely and accurate insight into consumers’ needs and views, and combine it with their better judgment to ensure the conversion of perspective customers into permanent customers.
		Affordability
		All the above is complemented by our performance based pricing structure. This is to say that Castle Hills only has to pay for chats that go further than a simple “Hello”, hence manageable, predictable costs. Needless to say, the WebGreeter.com infrastructure also checks the escalation of costs that are generally associated with customer service and pre-sale processes.
		The Outcome
		Within the first few months of service, a notable increase in site traffic was accompanied by an impressive rise in the site’s popularity graphs. This was matched by the conversion of a handsome number of website visitors into paying customers, and the identification of large amounts of potential customers. Chat transcripts have helped Castle Hills improve their marketing campaigns and web strategies. Improved online processes have led to an increase in the site’s productivity and revenues while recording a decrease in customer service and sales support costs. Indeed, the WebGreeter.com service ultimately benefits all those who visit Castle Hills’ website.