According to the Social Media Statistics to kickoff 2012, more than 3.5 billion pieces of content are shared each week on Facebook. Facebook is one of the leading players in the industry of social media, with more than half a billion users all over the world. It is very important for marketers and business owners to understand what Facebook means to the consumers in order for them to identify the communication method which works best in aiding consumer trust and attainment. Having a Facebook page or any other sort of presence gives you the opportunity to connect with customers, prospective clients and fans. So does Adding Live Chat to Website, because Website Live Support does is, it allows you to talk to your website visitors and convert them into customers.
Facebook if used smartly can prove to be very helpful as it makes lead generation very easy. So for all you marketers and business owners not taking advantage of a possible Facebook presence, which will further lead you to maximum lead generation campaigns, we’ve gathered a few very helpful tips that will for sure help you to start milking this social media site for more of its worth.
Image Courtesy: livingaloud.com
Learn to Share
By saying learn to share I don’t mean learn to share your food/toys, I’m talking about sharing any new offer, achievement, picture or update on your Facebook page’s wall! Learn to make the most out of the opportunities Facebook provides you with. By sharing feeds on your wall, you are giving your Facebook fans a golden chance to be updated, and in return your efforts to be exchanged into valuable and much needed leads. When you share on a daily basis, you make it to the news feed of your fans. Share the same content that’s on the website if you have to. Whatever helps you generate those leads.
Content links from multiple blogs may be shared too, but you need to make sure each link that you post, features a call to action statement(s) and leads the consumer on some sort of a landing page with a conversion form that will help the visitors to directly convert. Just ake sure you don’t go over board with the updates. Constant bombardment on the newsfeed can deem as annoying, causing fans to unsubscribe.
The Wonders of Plugins and Buttons
Apart from recurrently sharing updates or relatable links of your website or blog content on to your Facebook wall, you should, more like can also include the share buttons on your web pages. This will make it easier for you to evaluate your performance based on the amount of likes and will definitely make it easier for other users who are indulged into reading your content to do the same and share it on to their social media networks. You can even Add Live Chat to Website, because Website Live Support allows you to proactively talk to your website visitors and convert them into customers. Make sure you add the required plugins of “like” and “share” buttons to each update that you post. What the plugins do is that they effortlessly increase the reach of your content and make it viral in no time.
Expand Your Page’s Reach
According to Wikipedia, the term reach means, “In the application of statistics to advertising and media analysis, reach refers to the total number of different people or households exposed, at least once, to a medium during a given period. Reach should not be confused with the number of people who will actually be exposed to and consume the advertising, though. It is just the number of people who are exposed to the medium and therefore have an opportunity to see or hear the ad or commercial” In this case, reach is a vital aspect in this strategy of social media lead generation.
The more followers you’ll have on your page, more will be the users who will be exposed to the content you share. By exposed I mean will be able to see your shared content. In a study carried out by Hubspot an interesting finding was released which showed a correlation between the number of Facebook fans and the number of leads generated. As per the details, according to Hubspot companies that had 500 to 1000 fans ended up generating four times more leads compared to those with only 10-25 fans. Which is obvious, because more the number of people on your list, ensure the number of people your posts will be exposed to. And as the number of fans increases, so does the number of leads generated.
And since every like gets shared on the newsfeed, each one increases your chances of sharing content to added customers, who in future can turn into your fans/valuable leads. Now how to increase these Facebook likes? By making sure you install the “like buttons” on your web/Facebook pages. Another smart and very widely used technique these days, is to sponsor a contest to generate more likes on your fan page, for example, you’re in the business of selling T-shirts, you say the person with the most likes/participation on the page will get a free T-shirt or some other interesting give away. All these contests aim at is generating consumer activity on the page by incentivizing them. Another example and commonly used tactic is to give away free products or discounts to the 100th,500th or 1000th person who likes their fan page.
Call to Action Buttons
No longer does Facebook allow it’s users to add call to action ore commonly referred to as CTA buttons, to their page’s main profile page. So what does one need to do in order to place the CTA buttons which further attract more customers on Facebook? What one can do is add custom tabs with accompanying CTAs which is still possible with the use of the oh so commonly used iFrames. However, make sure you point the CTAs to your landing pages for webinars, offers, promotions, or free downloadable content in order for you to gather leads.
A very recent development is that now the users don’t need to leave the website in order for them to complete a conversion form and then become a lead, because Facebook provides you with an easy conversion opportunity from your Facebook fan page without making you leave. HubSpot recently launched a HubSpot Welcome application for Facebook. This app is a perfect example of what I discussed above. You can even Add Live Chat to Website, because Website Live Support allows you to proactively talk to your website visitors and convert them into customers. Exactly what we all need.
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