A lot of companies these days rely on blogging to increase their online presence. The more they get searched for the better it is for their marketing appetite. But being able to build and sustain a successful blog is not as easy as it may seem. The success of your blog is directly proportional to …Read more
Social media has never been more effective and in sync, as it was for the recent 54th Grammy awards, it was a perfect amalgamation of the social media working hand in hand with the fabulous and creative Grammy‘s team. The promotional campaign was well-integrated between the social, mobile and digital media to make the award …Read more
The consumer mind is known to be like a black box, because it’s extremely unpredictable when it comes down to making purchase decisions. Initially, I thought it was the convenience/cost factor, but then you see shops or services which are located far away, and yet you find this bunch of people travelling far away distances …Read more
It’s easy to get discouraged by the exhausting fifth year of an economic recession, but some daring entrepreneurs aren’t letting this recession hold them back from starting new. Even though the struggling economy presents a lot of challenges, it also provides the seeking entrepreneurs with some opportunities their new business can benefit from, including: Weak …Read more
After weekends and days of celebrations and New Year parties, it gets very hard to bring people back to splurging and spending on shopping, especially after the grand Christmas sales. It’s times like these when businesses face a phenomenon that you can call, the “January blues”. Price wars are at a high and companies are …Read more
