Every startup strives on its customers and the basic cycle of a business is to attain, retain and expand customers. There are two ways your customer base can be expanded: either in value or in quantity. Which means, either you get your current customers to spend more or attract new ones through your current customers. …Read more
When forecasting the targets for the year 2012, one target that can honestly never get off our lists is that of increasing our sales. We all want to increase our sales, so in return we can have increased revenues. And let’s just face it, who doesn’t like extra profit? As an entrepreneur you need to …Read more
According to the Social Media Statistics to kickoff 2012, more than 3.5 billion pieces of content are shared each week on Facebook. Facebook is one of the leading players in the industry of social media, with more than half a billion users all over the world. It is very important for marketers and business owners to understand what Facebook …Read more
Like the famous quotations goes, “there are no free lunches”, there are also no “free customers”. A lot of investment and expenditure takes place by companies in order to attract customers for their business and help gain popularity. The customers are a crux of a business and without them; there is no profit or success. …Read more
Ever heard the cliché, Man can’t live on bread alone? Well it’s very true. Everyone needs to socialize in order to feel like a part of a particular society, community or group. Alone, a person can’t possibly progress successfully and happily. We all need relationships to survive, family, friends, and other professional relations that help you step forward …Read more
The consumer mind is known to be like a black box, because it’s extremely unpredictable when it comes down to making purchase decisions. Initially, I thought it was the convenience/cost factor, but then you see shops or services which are located far away, and yet you find this bunch of people travelling far away distances …Read more
It’s easy to get discouraged by the exhausting fifth year of an economic recession, but some daring entrepreneurs aren’t letting this recession hold them back from starting new. Even though the struggling economy presents a lot of challenges, it also provides the seeking entrepreneurs with some opportunities their new business can benefit from, including: Weak …Read more
After weekends and days of celebrations and New Year parties, it gets very hard to bring people back to splurging and spending on shopping, especially after the grand Christmas sales. It’s times like these when businesses face a phenomenon that you can call, the “January blues”. Price wars are at a high and companies are …Read more
