A good website is all about converting a prospect into a customer. Over the last few years e-commerce has gained a significant peculiarity. Due to a large number of competitors it has become even more difficult to attract visitors to your website. No visitors, no purchasers! And often visitors do not become the purchasers. This is one of the problems e-commerce faces now-a-days.
Some of the surprising industry facts claimed by “Invesp” are that an average e-commerce website has a conversion rate of barely 2.2% while the best-selling websites with high conversion rates also have an average of 12% conversion rates. Conversion rate optimization is seen to be able to increase those figures by 33%.
A good looking website will attract a number of website visitors, but how to increase the number of buyers? Here are some pieces of advice which will help you convert a visitor into customer using conversion rate optimization.
1- Find Out How users interact with your website
The first thing that you can do is spot the segment that has the greatest potential of turning into customers. For this to happen you need to find out the products that they are most interested in, pages that are spent most time on and pages that are most frequently abandoned.
2- Immediately Grab their attention
The conversion rate experts claim that within the first 3 seconds of being on a website, a visitor actually decides whether he wants to buy from you or not. So in order to stop them from leaving, you have to display the most important information, your sales pitch and your website offer above the scroll.
You can never put your call to action or anything that important somewhere that is not visible within those first 3 seconds.
3- Present Quality Content
Providing quality content to read and see is the first step towards winning a visitor’s trust. You cannot expect a visitor to trust a website’s products whose description is incomplete, inconsistent, ambiguous and badly written.
Good conversion rates begin with the presentation of worthy content and a great value proposition. The idea here is to convince your customer of how your products can make their lives better.
4- It is all about the customer!
People would mostly not care how much profits you make or how successful you are. It is therefore important that you restrain from wasting space and time in telling them about yourself. Visitors want to know what you have to offer to “Them”.
Therefore, you need to understand the “what’s in it for me” state of the mind of your visitor and only if you succeed to give them an impression that the purpose of your existence is to solve “their” problems and satisfy “their” needs, can you expect for them to convert.
5- Use Efficient Navigation
Put yourself into customer’s shoes. Think of the links you need to approach to purchase, as a customer. Make those links very visible on any applicable page of your website.
Navigation is one of the most crucial aspects of a website design and simplicity is the best and safest way to go. Visitors buy online for the comfort and ease it provides them. You can easily take that incentive away by having a complex navigation and you might end up pushing them away.
6- Demonstrate Product Benefits
Show the advantages of your products since most people browsing the web will compare the conditions of the products at your website with the conditions of your competitors. At the same time do not abuse the content. Make those parts of the information prominent that the customer will find interesting.
“Website Optimization” by Andrew B. King states the importance of Conversion rate optimization by bringing to light the poor results shown by un-optimized websites with very low conversion rates of 2.5% and 3.1% and though Invesp claims an increase of 33%, Andrew B. King claims that good quality optimization can actually increase the conversion rates by 50% to 200% and at times even more.
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WebGreeter offers live chat services for websites to provide live chat support services to their customers. Our live chat operators are well trained before they interact with your website visitors to ensure they help them buy your products or services before leaving.
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