The base of any form of a structure, may it be a society at large, economics as a framework, or a business organization, is human interaction. The concept is simple, survival of an individual within a society means understanding its norms and values, and then acting accordingly. Similar is the idea of a business organisation. Assuming we’re the owners (individuals), we first understand what the consumers (the society) desire, and then we act accordingly, and end result is a product or a service that is of satisfaction for both, the consumers and society at large.
It is an established fact that consumers are an essential component to the success of a business organisation, but the true essence is the interaction of these consumers with the business, and in turn, the reaction of both parties, may it be production or consumption.
In today’s world, where mass production, consumerism, alienation, and researchers proving through numerous studies how the consumers are nothing but the purchasers of a product, businesses like Starbucks and Subway have used this to their advantage to create “what exactly the consumer wants” by asking the consumer variations like
- Small, medium or large?
- What vegies would YOU like in your sandwich?
- With or without cream?
All these provide the consumers a sense of authority over their buying decision. Makes them feel a part of the product itself. So the idea is to make the consumer feel a part of the business, and to require their feedback instantly.
It is obvious that if we, the business, have an official website, we are already in the process of interaction. But the question here is, are we involving our consumers well enough for us to have the power to influence their buying decisions by 40.9%. The percentage is not made up; it is in fact a recent study put up by “Oneupweb.”
Most businesses these days use their websites to indulge into what is commonly known as a one-on-one conversation. By doing so the company reaches out to the contact on a personal level, turning the contact into a customer.
For our website to be a success, we not only need the right colours, cool designs, readable font fashions/size, and attractive pictures, but we also need customers to talk on our website in order to evolve and progress in this highly globalized super sonic world. Customers don’t want to waste time worrying about a return phone call or a mail on their address to answer their problems or questions. They want to get the answers they need as soon as possible, with absolutely minimum effort. Here are a few tips that will help you get your customers to talk.
The Two Magical Words
These two words gain attention instantly, and act as a magnet for the finger to click on it. These two words being, “CONTACT US!” Considering customers are trained to not read each and every word they find on the website, but skim and scan through it, these two words will always stand out. And as a matter of fact, the audience is trained to acknowledge such alarming words.
Image Courtesy: CEI-Europe
Contact Information
There can’t be a ‘contact us’ if there isn’t any contact information. So if you want the customers to contact you, it’s important you place your number not only on top of the webpage, but also in an HTML format, so it’s convenient for the customers to call you by just clicking on your number. Considering the widespread use of smart phones, everyone needs instant access and no time wastage.
The Simpler, The Better
By this point the customer would be comfortable enough to be willing to share his/her personal contact information. So now your job is to make the sharing process as easy as possible for them. Which you can do so by:
- Keeping the contact forms as simple as possible, avoiding every possible obstacle that you can. You don’t want to intimidate your customer by asking too many questions, so keep it precise, restricted to only the relevant information required. As precise as just the name, email-address and date of birth. And if you require extra information other than this, then keep it as an optional choice. So people that are hesitant can bail out.
- Position the final action button on the lower-right position on the form. Considering the general eye movement pattern top-to-bottom and left-to-right. Make sure the button stands out, and catches consumer attention before they get confused and shut the window out of the confusion.
Leave a Fun-Filled Impact
Make your contact form colorful, fun and one of its kind. Because if it seems fun, the customers will register a positive vibe off it, and in return trust it enough to not fear sharing their information, since it’ll feel reliable.
Make it funny with a funny introduction or pictures, everyone enjoys good humour. The humor will also help give your page a personality, making it see more human and in return more trustworthy. Don’t forget to make a promise to your customers, a promise that you owe them considering they’re sharing their personal info with you. Place this promise of not sharing their personal info with any third party without their consent, right next to the final action button.
Live Chat
Your communication forum for the customers needs to be instant. Like I said earlier in this super sonic world, you don’t want to be left behind. Nowadays, everything needs to be instant for consumers to continue using it. Waiting and boring the customers leaves a bad taste in your customer’s mouth.
Provide the recent and commonly used option of LiveChat. It’s very important as an entrepreneur for you to benefit from these options. Plus unlike a lot of commonly used services, LiveChat offers third-party incorporation modules along with a wide range of brand new, creative features.
All these tips will definitely help you get the customer talking on your website. And if this article has helped you, feel free to share your comments below. See what I just did? Encouraged you to talk. So think smart and play smart, since you really don’t want to be a slacker in this, (for the last time) super sonic world.
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