Royal Pingdom, a global Internet tracking and statistics company, has quoted over 234 million exceptionally unique websites. Considering that hundreds of millions of people surf the web every day, how do some lucky websites manage to sustain or attract customers.
We need to have an in-depth understanding of the fact that internet has transformed into a primary source of information-search worldwide, making it a necessity as opposed to a luxury. Long gone are the days where people turned to yellow pages or encyclopaedias for information. Where previously students, writers, or anyone interested to acquire knowledge, would turn to libraries and books will now only type in the key words into a search engine and get exactly what they are looking for within seconds. Even the benefits of exposure from travelling, which were apparently, the “road to self discovery” can now be gained through the sitting at home surfing the internet. So keeping the internet dependency in mind, companies and businesses worldwide feel that the web can bring in the right amount of traffic and clients needed to make their website successful.
However, considering there are 234 million unique WebPages available on the web, our mind comes up with a common question; what does a website need to survive or attract its customers?
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Define Your Purpose
The primary reason behind your need for a website. If you’re making a website in order to sell products/services (e-Bay, Marks and Spencer etc), then you need to ensure your web design is such that makes it search engine friendly, convenient, with fast loading, and effortless navigation structures. And in case your website is supposed to serve as a presentation site, like the PR websites, then it needs to be designed in such a manner that can use flashy graphics and focus on images. Point being, the main reason behind your website, needs to be incorporated into your design.
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Think Out of the Box
Take a risk with something that hasn’t been tried out before. Allow yourself to explore what your mind tends to suppress due to the fear of not getting accepted. Get the perfect blend of social technology combined with raw creativity. Make sure you’re well researched as to what’s out there already. And then come up with something that gives you an edge of originality. Many organizational/institutional psychologists have attempted to create awareness as to how to become successfully creative, ranging from concepts of brainstorming, to just incubation, meaning temporarily letting go of ones conscience and allowing the sub conscience to take, over from which once comes up with the so called “ah ha!” idea.
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Make it Attractive
Color is an extremely effective way of way of attracting attention to the essentials, especially if the remaining site has a fairly limited palette. Other than that, go for vibrant and happy colors that help reinforce your positive image. But make sure to not over do it, using too much color, or too much contrast could have a negative impact and probably overpower the written content, losing its value as a whole.
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Textciting
Text is capable of serving as the crucial point of a design. You should be able to experiment with text effects and typography, and learn to be inspired by the work of other people. For example:
Image Courtesy: Vandelaydesign.com
5. Keep it Minimal
6. Keep it Updated
It’s very important to keep your design portfolio up to date. This is one way you can sustain your customers. So as you upgrade your service, launch new deals, or launch new catalogues, update your webpage accordingly. Because at the end of the day whatever’s current, keeps the customers interested. .
7. First Impression is the Last Impression
It’s very important to get the right design, meaning the image your website is setting. It’s a well known fact that a visitor takes not more than seven seconds after arriving on your website, to create an impression of you. It’s the design that will make it, or break it for you. So it’s very important for your Web-page design to inculcate credibility and an attractive image of what you’re selling.
8. Lay Out a Marketing Plan
By either investing in a smart pay-by-the-hit strategy or by hiring a proper search engine optimization company. Because getting the right design isn’t the only success factor, since your Website will deem pointless if no one knows about it. So you also need to be searched for on the web. This factor is particularly important for the sites that rely on the number of hits for success.
Be professional and descriptive at a glance. And Make sure you include proper META tags in the HTML of each page of your website. What are META tags? They are HTML codes that facilitate the search engines, like Google, Yahoo, and Msn etc to determine what keywords are related to a specific website. About 80 percent of all web site traffic originates from the eight major search engines. So it would be a smart move on your part to ensure you’ve done your research over how to optimize your webpages before designing your website. This will save you a lot of trouble that may be caused in the long run due to the negligence of this factor.
Lastly, it’s vital to choose website designers who understand your purpose and can inculcate all the above mentioned tips into your website, because this is what you need to do, to make it big!
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