|5 Key Rules for Dealing with Online Customer Queries||Why Businesses are Increasingly Turning to the Internet?|
In today’s competitive environment, having a website is not enough to gain customer’s attention. This fact is well understood by the companies operating in the Middle East, as majority of them now operate various social networking sites to gain customer attention. However, before we move on to understanding why this craze has begun, understand what social media really is. Social media is an internet application; which allowing organizations and individuals to communicate and share content over certain websites. With such options, content has the tendency to spread to millions of people within few minutes. Therefore, companies have decided to take advantage of these sites and create accounts to promote their products and services. If you are wondering why, then this is just the article to read, because here we will explore the top reasons for companies engaging in social media.
Social networks, which are now being used by companies, were created for people to communicate, share and interact with their dear ones. Companies are now taking advantage of the fact, that social networks are used by individuals, as they are their potential customers. Thus, companies use these networks to assist them in maintaining their customer relationships. Companies allow individuals/customers to post complain/queries on the network. The query is then followed up immediately, with the aim to retain customers. Such companies tend to increase their customer’s loyalty, by simply replying to the posts. Companies do not need to hire experts or install expensive software to maintain their relationships, when they can interact so easily, through social media. In addition to all this, companies can also allow the customers to make suggestions and include them in the future strategies and gain more control over the customers. Social media gives companies an instant connection with their customers. After all, marketing is all about being where the customers are.
Attain a High Page Rank
Companies now use various social networks, to get higher ranks in the search results. A higher ranked page will show up in earlier search results, which will automatically direct more traffic towards your site. To attain a higher page ranks, companies just need to create social profiles, which are rich in certain keywords.
Companies are now using these social networking sites, to generate traffic on their websites. Companies will often leave incomplete posts on the network and direct individuals to the company webpage for the complete information. With such acts, several companies in the Middle East are benefiting from high traffic, which otherwise would have never been possible to attain.
We all wonder why companies in the Middle East tend to rely on social networks more than the traditional promotional techniques – right? Well, the reason why companies rely on social media more is because they can create exciting viral content, which will surely grab the attention of the customers. Nearly all social networks allow you to upload video clips, audio clips, application images and stories on your page. By ensuring that these posts are relevant, you will be able to attract customers and make them return to the site too.
Global Reach at No Cost
Online networks allow you to reach and interact with a large global audience. A larger audience will give you the chance of earning higher revenue, because you will be able to promote your products and services all around the world. Furthermore, this global reach does not come with a cost, because the social networks that are commonly used in the Middle East do not have a fee. Thus, at no cost or at a very low cost you can reach millions of people. Other marketing techniques tend to require companies to spend large amounts of money, and even then only a few people are reached.
Control and Flexible
The social media allows a company to have complete control over the content. The content can reach or connect with a niche segment or the masses. All companies need to do, is state the audience and release the post. Thus companies can efficiently manage their marketing/promotional efforts and time, on an audience that is more likely to respond to them. Furthermore, companies can manage their posts/updates as they want. All social networks allow companies to edit, delete and customize every post that has been made. Such control and flexibility, allows the companies to create effective campaigns and reap positive results in the future.
Top Social Media Websites Used in the Middle East
Because of the above reasons, many social networking platforms have been created. However, in the Middle East the following social networks are commonly used by companies:
- Google +
Some companies may choose to operate on all of the four networks, while others chose one or two and concentrate their efforts on them only. Which and how many social networks are used or managed, depends on the company and the nature of the business. However, it is important for companies to pick up a social network that will allow them to reap the most benefits. Thus, choosing a social network should never be a hasty decision.
In today’s competitive and globalized world, every company needs to start using social networks to boost their business image, sales and relations. Research suggests that, 70 percent of companies are now operating their businesses through various social networks. Thus, in order to survive and compete with the rivals, companies must make their online presence. However, companies need to understand that simply creating a social profile is not enough to survive the intense competition.
For successful results, companies must focus on the customer, and create updates/posts that will engage existing and potential customers. Social media marketing may seem simple, but it is not. For positive results, companies will need experts and various tools to ensure high returns – but, once companies adopt the right strategy, social media will present the best opportunities to the company and surely play a big role in its success.
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