Every startup strives on its customers and the basic cycle of a business is to attain, retain and expand customers. There are two ways your customer base can be expanded: either in value or in quantity. Which means, either you get your current customers to spend more or attract new ones through your current customers. …Read more

Thanks to the recent recession, consumers have rightfully become paranoid from marketing techniques and various gimmicks which are imposed on them by the sales staff of companies in order to increase their sales. This has resulted in companies losing out on customers. Today customers have become much more knowledgeable and businesses need to keep in …Read more