Facebook, isn’t just the name of a social networking website, but has also now become an adjective. It’s really interesting how these social networking websites have brought around an entire evolution in the world of internet. 40 percent of global internet users use Facebook everyday. As a twenty year old, born into a generation of computer-savvy teens and being a Facebook user for four years, I like to believe in and have the understanding of what Facebook has done to/for us. Bringing every kind of social group or class together in one place and giving them a platform to interact is a big thing in itself. And how can we forget the political mayhem that took place in Libya, which was brought around by a Facebook event fan-page and other social media.
Out of all the remarkable features Facebook provides, the feature of making an event page is definitely one of the finest. If you have an event coming up and aren’t on Facebook, then I suggest you make yourself a profile just to enjoy the benefits this feature has to offer.
Facebook works as an extremely strong promotional tool, allowing you to reach more of the people who care about, and ultimately want to attend your event. These interested people further share information about your event with their network giving it a more personalized weightage as opposed to an ad or an email. Facebook is a perfect platform for generating what is called a buzz in the circle. Meaning it gets people talking.
Advantages for using this feature range from how it’s easily accessible, easy to share and update, to how you can limit and decide your guest list according to what fits your event, and even send out invitations to guests that don’t use Facebook via email. Facebook also helps you keep a track of your guests. Meaning once your guests choose the option out of a yes, no or maybe, you will be able to monitor their selection. This is way simpler than calling or emailing an RSVP. This event-page feature also helps you answer queries your guests have regarding the event and also helps your guests see who’s attending and who isn’t (as this can help people arrange for shared transportation and encourage the ones to attend who may have at first been hesitant to respond).
It’ll be really interesting if live-feed of the event was to be provided on the event page. This can help gain interest of the ones that couldn’t attend, increasing the future potential customer fan-base. And lastly, when hiring caterers, florists, photographers etc, it’s always advisable to visit their Facebook page and read the past posts/comments made by the previous customers to get an idea of their performance. Because when you’re throwing the best party you don’t want to compromise on quality.
So I’d suggest you make your next event a success- Use Facebook!
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